We generally think of email promos as annoying “junk mail” that is constantly bombarding our inboxes. However, business owners can use email marketing to their advantage. Putting a simple form on your website that allows people to sign up for email promos is a very good idea if you want to market your product.
People do read email newsletters/promos if it seems interesting enough. If you allow people to sign up for your emails when they want to and don’t buy/steal their email addresses, they will be more inclined to look at your emails.
When sending email promos, don’t just pack a bunch of ads into it, give free tips that can practically help your reader. People are constantly seeing ads, but they will pay more attention when they see something that can actually help them.
Maybe you don’t have the ability to generate nice-looking HTML emails with colors and images – that’s OK! You can make emails with plain text look good too.
A LOT OF TIMES PEOPLE WILL SURROUND BLOCKS OF IMPORTANT INFORMATION WITH A BUNCH OF +, ~, `, =, OR ^ SYMBOLS FOR EMPHASIS. MAKING LETTERS ALL CAPS ALSO HELPS DRAW ATTENTION WHEN WRITING EMAIL PROMOS.
Usually, people will only read the subject line before deciding whether to delete an email promo or not. This means you must make you subjects very catchy. Instead of putting an ad in the subject (ie, “Get Our New Cookbook for Half the Original Price”), describe the free tip you have put in the email (ie, “Learn the Trick to Keep from Burning Cookies in the Oven”).
If you are interested in getting someone to create professional HTML email templates for your business, contact me at: email@example.com. I charge $12 an hour. Also, don’t forget to visit my web design website for more information.