SEO stands for Search Engine Optimization. It has to do with the process of marketing your website on search engines. SEO is not paying for links to go on the top and side of search results in Google. Although this may help “market” your site, it doesn’t use strategies to make your site get a higher ranking.
So what are these “strategies” that give ranking to your site? Well, they can be broken up into two basic categories – on page SEO and off page SEO. Off page SEO is much more important than on page.
On page SEO has to do with the amount of keywords on your site for which you want ranking. For example, if you want your site to rank high for the keyword “web design” your site should contain that keyword throughout its text.
As stated, off page SEO is much more important than on page. Off page SEO deals with the links pointing to your site. Even if you have terrible on page SEO, if you have a lot of links pointing to your site, you can still get good ranking.
While you shouldn’t forget about on page SEO, off page is much more important to Google and most other search engines. When building your site, I try to focus primarily on giving you a good looking page. But, the second priority I make is to help maintain keyword-rich content on your site. After getting your site online, I make it a priority to help you get as many links as possible.
If you’re interested in getting me to help you design a website or just optimize it for search engines, please contact me. You can email me at: email@example.com or visit my web design website.
Written by Tim on January 25, 2010