Tag results for seo
Obviously, if someone offered your site either a great ranking or a great new look (assuming you had neither), you would probably pick a great ranking. Why? Because it is a lot easier to build a great looking site than to get a great ranking!
The thing is, most likely you are not going to get that kind of offer. I mean, lets be real, its not like someone can just ‘give’ your website a great ranking! Sure, maybe they could give your site a better look, but not a better ranking!
Let me explain, there are ways you (or someone else) can improve your ranking on Google. These things consist of signing up for Google Webmaster Tools, running a blog, getting on social media, and doing a little link exchange. However, none of these things will get you a great ranking. They will improve your ranking, but not by a whole lot. Don’t get me wrong, doing these things are extremely important ways to market, but they won’t give you the highest possible ranking on Google.
The most effective way to rank on Google (like I’ve said a thousand times before) is to get more links pointing to your site. This can be done with link exchange, but Google doesn’t pay near as much attention to link exchange links as it does to links given to you by someone without your link in exchange. These kinds of links can only be received by running a trustworthy business and acquiring trustworthy clients who will recommend you on their blogs and web pages.
To get to this point, you will probably need to advertise by other means. This doesn’t necessarily mean through TV, radio, or billboards. No no, some of the most effective advertising is still the age-old word of mouth method! Just tell others about your business, as they find how good you/your products are, they will start recommending you to others, and posting links to your site.
That is how SEO really works. However, there is still one thing missing here, your site design. Yes, no one could rightly say that looks are more important than ranking, but it can be really hard to get ranking (or even customers, for that matter) without looks! A good looking website will make people more interested in your business, which will make them more ready to both buy your product(s) and link to you on their blogs/websites.
So, ranking is more important, but looks have their place on the web. A very important place!!
During the testing stage, up to %25 of organic search results (the ones that aren’t ads) displayed in Yahoo will be powered by Bing. About %3.5 of paid search results (the ones that are ads) will also be powered by Bing.
“The primary change for these tests is that the listings are coming from Microsoft,” said Kartik Ramakrishnan, the vice president of Search Product Operations. ”However, the overall page should look the same as the Yahoo Search you’re used to – with rich content and unique tools and features from Yahoo. If you happen to fall into our tests, you might also notice some differences in how we’re displaying select search results due to a variety of product configurations we are testing.”
Right now, you must understand that Yahoo and Bing are still in the testing stage. However, they expect to be done as early as September. When their testing has completed, all search results from Yahoo will be powered by Bing.
This is really big for Bing. Even though this search engine is barely a year old, it is on the road to possibly one day overtaking Google! Please understand, Bing still has a long way to go before they conquer Google. However, this new partnership with Yahoo will really increase traffic to Bing.
What does all this mean for the website owner? Well, it basically means that you need to start thinking more about Bing when optimizing your website for search engines. One way to do this is to sign up for Bing’s newly updated Webmaster Tools. There, you can submit sitemaps and URLs. This is a good way to get started. Other than that, keep doing what you always should. Blog often, build backlinks, get on social media, etc.
Sound like Greek to you? Well, I must admit that it did to me!! I’ll break it down a bit for you. The term “algorithm” is simply the formula used by search engines to determine how to rank your site. So, this is simply an update by Google that will change the way your site is ranked. The update, as you might guess, is called “Mayday”.
Googler Matt Cutts stated that “this is an algorithmic change in Google, looking for higher quality sites to surface for long tail queries. It went through vigorous testing and isn’t going to be rolled back.” It seems as though Google is trying to make more relevant search results for longer queries. For instance, someone searching “rubber ducks” in Google would probably get more relevant results than someone searching “where to find good rubber ducks that will last a long time and are fun to play with”. Google is trying to change this through the Mayday update.
Google is also going to give less attention to pages that are several clicks away from their site’s homepage, don’t have many links pointing to them, and don’t have unique, value-added content on them. For those of you who have a website with pages such as these, I would experiment with ways to get more links and add some unique content to them.
Some believe that Google changes indexing or ranking algorithm as often as once a day! This is just another one of these sorts of updates – maybe a more important one, but still just an update. The worst thing you, as a website owner, could do, is panic! If you feel like your ranking has been impacted by this update, I would recommend trying to get more links and unique content on your sub pages. Make sure you don’t do anything ‘shady’ as you try to acquire more links. Avoid automated link exchange and pages specifically dedicated to links. Other than this, the best thing to do is to simply continue with your SEO efforts like you always have. Get on social media like Facebook and Twitter and keep acquiring links!
It is a common thing for a website’s ranking to suddenly drop in a given search engine. Although this doesn’t always mean your ranking has been penalized, sometimes it does. To help avoid search engine penalties, you need to stay in Google’s “good graces”.
One thing to avoid is using lots of gateway (or automatically generated) pages. You should also stay away from putting tons of unnecessary keywords on your site. Also, make sure you don’t have duplicate web pages on your site.
Paid links or irrelevant link exchange is a big no-no. It’s ok to trade links with other sites as long as you have something in common that your visitors would find helpful. Google is quick to penalize sites that simply have lists of many different links on them.
There are many ways your site can be penalized by Google, Yahoo, or Bing. We don’t know all of the reasons why your website can be penalized, but we have some good ideas. If you think your website has been penalized on a given search engine, I would first check and make sure you are not doing one of the above things. If you aren’t, send an email to the search engine and ask why you have lost your ranking.