Tag results for yahoo

Bing on Yahoo

Yes, you read correctly. Yahoo is now partnering with Microsoft’s new search engine – Bing! Soon, you should start seeing search results from Bing when searching Yahoo.

During the testing stage, up to %25 of organic search results (the ones that aren’t ads) displayed in Yahoo will be powered by Bing. About %3.5 of paid search results (the ones that are ads) will also be powered by Bing.

“The primary change for these tests is that the listings are coming from Microsoft,” said Kartik Ramakrishnan, the vice president of Search Product Operations. ”However, the overall page should look the same as the Yahoo Search you’re used to – with rich content and unique tools and features from Yahoo. If you happen to fall into our tests, you might also notice some differences in how we’re displaying select search results due to a variety of product configurations we are testing.”

Right now, you must understand that Yahoo and Bing are still in the testing stage. However, they expect to be done as early as September. When their testing has completed, all search results from Yahoo will be powered by Bing.

This is really big for Bing. Even though this search engine is barely a year old, it is on the road to possibly one day overtaking Google! Please understand, Bing still has a long way to go before they conquer Google. However, this new partnership with Yahoo will really increase traffic to Bing.

What does all this mean for the website owner? Well, it basically means that you need to start thinking more about Bing when optimizing your website for search engines. One way to do this is to sign up for Bing’s newly updated Webmaster Tools. There, you can submit sitemaps and URLs. This is a good way to get started. Other than that, keep doing what you always should. Blog often, build backlinks, get on social media, etc.

Written by Tim on July 25, 2010
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Penalty!!

It is a common thing for a website’s ranking to suddenly drop in a given search engine. Although this doesn’t always mean your ranking has been penalized, sometimes it does. To help avoid search engine penalties, you need to stay in Google’s “good graces”.

One thing to avoid is using lots of gateway (or automatically generated) pages. You should also stay away from putting tons of unnecessary keywords on your site. Also, make sure you don’t have duplicate web pages on your site.

Paid links or irrelevant link exchange is a big no-no. It’s ok to trade links with other sites as long as you have something in common that your visitors would find helpful. Google is quick to penalize sites that simply have lists of many different links on them.

There are many ways your site can be penalized by Google, Yahoo, or Bing. We don’t know all of the reasons why your website can be penalized, but we have some good ideas. If you think your website has been penalized on a given search engine, I would first check and make sure you are not doing one of the above things. If you aren’t, send an email to the search engine and ask why you have lost your ranking.

Written by Tim on May 10, 2010
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Delicious Bookmarks

Bing

In the past year, there has been a lot of talk of Microsoft’s search engine, Bing and whether or not it will overtake Yahoo and eventually Google. Microsoft has done a really good job with marketing Bing, and as a result, the new search engine has gained a lot of support.

Website owners should understand that this may alter the way they need to focus their SEO efforts. Up to now, most people have only paid attention to Google and Yahoo when optimizing their website for better ranking. However, if Bing continues to grow, you will need to optimize your website for it as well.

One way to start optimizing your website for a better ranking with Bing would be to sign up for Bing’s Webmaster Tools. Once you are signed up you can submit a sitemap of your site. This will help them find all the pages to your website and index them. However, just like any search engine, the only way to truly improve your ranking dramatically is to get more links pointing to your website.

I don’t really think Bing will overtake Google (at least not in the near future). It may eventually get to be more widely used then Yahoo, but we still have a long way to go before that happens. However, webmaster’s can never be too ready, so start putting your site in good favor with Bing.

Written by Tim on April 16, 2010
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Don’t Just Write to Search Engines!

As a blog writer, it’s so easy for me to get caught in the trap where I just write so search engines will rank my site higher. Although writing blog articles does help your website’s ranking with Google, don’t make that your primary purpose for writing.

A lot of business owners understand that keeping up a blog helps your website’s ranking – and they are right. But, many times people write blog articles with search engines as the only reader in mind! So, they are tempted with making their blog articles rather sloppy.

Try not to get caught up in doing this. Even if you don’t feel like too many people are reading your articles, by making your articles sloppy ensures that no one will ever want to read them. If no one ever wants to read your articles, no one will comment or digg them. If Google notices that none of your articles have any diggs or comments, it may catch on to what you are doing!

Also, be encouraged, just because you don’t have a big response right away doesn’t mean that no one is reading your blog. You would probably be surprised at how many people are actually reading your articles and learning from them.

Written by Tim on March 19, 2010
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Inbound Marketing vs. Outbound Marketing

Many people think of marketing as getting your name out there through TV/radio ads, email promotions, billboards, etc. Although this is definitely marketing, it is not necessarily the best way to market. If you advertise in this way you have merely used outbound marketing to get your name out there. These methods of marketing are not only very expensive, they are also becoming less and less effective. Why do I say this? Well, when you go the route of “throwing” ads in people’s faces, they will simply dodge them. Think about it, most people simply ignore TV/radio ads and billboards. They post email promotions as spam and block you from sending them again.

What then is the alternative? Well, I suggest inbound marketing. This is where you use search engines to get your name out there. If you work hard at getting a good ranking on search engines, people will find you when they want your product. Using SEO to market is also free! More work? Yes. But, it is free.

To get ranking on search engines requires lots of links to your site. Asking related websites to exchange links with you, starting a blog, and getting on social media are some of the many ways to improve your ranking.

Written by Tim on March 8, 2010
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